Melissa Woodington
Little Caesars Enterprises, Little Caesars Arena,
Little Caesars Global Headquarters
PROJECT
Little Caesars Arena, Inaugural Content Development & Brand Strategy
ROLE
Creative Director, Designer & Animator
Conceptualized, wrote, and produced all Little Caesars branded animation and video sequences throughout all screens at LCA to support various, including Detroit Red Wings, Detroit Piston, concerts, and general events.
Animations featured on concourses and entrances of Little Caesars Arena and on screens at local Detroit event venues, including Comerica Park, Pine Knob, and Meadowbrook Hall. Produced using Adobe After Effects, Premiere, and Illustrator.
Curated calendar and production of content based on various venue specs and event schedules.
Safety trained to enter Little Caesars Arena during throughout construction to collaborate with Ilitch curators, Barton Malow builders, Brinker Construction, and HOK architects to strategize and produce solutions for various areas of the interior and exterior of the arena.
PROJECT
Little Caesars Global Headquarters
ROLE
Creative Director & Designer
Selected by leadership to collaborate with curators, builders, and architects to design museum-style experiences and interactive displays featured at LC global headquarters from construction through occupation.
INTERACTIVE DISPLAY
Designed all sitemap, wireframes, UI/UX design, and directed final placement to support development of interactive touchscreen display featuring Ilitch family companies and employee history.
CUSTOM BRANDED PLANTERS
Developed all concepts and designed final planters with signs containing various vegetable toppings used to top pizza.
Collaborated with manufacturers produce to produce all planter and sign materials to match approved specs.
EXTERIOR SIGNAGE
Developed all concepts for exterior signage, mockups for leadership approval, and collaborated with builders ensure all final proportions and brand applications were aligned with leadership's approval.
VIDEO WALL
Developed concepts and designed final configuration of AV content for video wall.
QUALITY PIZZA INGREDIENTS VIDEO & DISPLAY
Developed concepts, storyboards, pre/post production and designed graphics for video displays to feature the quality sauce, dough, and cheese used in LC pizzas.
DISPLAYS
Developed various concepts and designed final graphics to be featured throughout the building.
PROJECT
Little Caesars Mobile App & Website Development
ROLE
Lead UI/UX Designer
Collaborated with web developers and software engineers to develop user-centered designs and experiences to support the launch of the company’s first mobile app and website for online ordering system.
Designed all visuals, animations, photography, verbiage, and directed final placement throughout all sections of app and website.
Participated in persona development and testing leading up to launch.
PROJECT
Little Caesars Enterprises National Marketing
ROLE
National Social Media Manager & Multimedia Designer/Producer
NATIONAL SOCIAL MEDIA MANAGEMENT & CONTENT PRODUCTION
Strategized, produced, and curated social media campaigns and content featured on all Little Caesars national social channels.
Collaborated with executive teams at Reddit, Instagram, Twitter, and Facebook on various campaigns and content strategies.
Presented at national training events monthly throughout the U.S. to educate franchisees on social media strategies and tactics.
Sourced and directed influencers to develop and execute various engaging content for campaigns that aligned with the brand voice.
Developed cross-promotional and influencer campaigns with international brands such as Disney, Warner Brothers, WWE, and Nascar.
Wrote and managed response matrix for various customer responses and collaborated with legal, public relations, and customer response teams daily to preserve brand’s reputation.
NCAA TOURNAMENT "CRAZY HAPPENED" FREE LUNCH COMBO GIVEAWAY
Shot and produced video featuring the day that Little Caesars gave away a free Lunch Combo because a #16 seed beat a #1 seed in the NCAA Tournament. Featured in various news and media segments.
NATIONAL TV CAMPAIGN DEVELOPMENT
Developed national TV commercial brand standards and designed various graphics and animations to support campaigns.
