Little Caesars Enterprises
Little Caesars Arena
Creative Director & Multidisciplinary Designer
OVERVIEW
Selected by executive leadership to direct the brand experience throughout the award-winning Little Caesars Arena from construction through opening over a three-year period. Led concept development across an 885,000 sq. ft. multi-surface digital environment, producing animations and interactive brand experiences that defined how the brand lived inside a world-class venue.
THE CHALLENGE
Partner with builders, architects, historians, and ownership to define a cohesive brand experience that could adapt and scale across an ever evolving event landscape, from NHL and NBA games to concerts and live entertainment.
THE STRATEGY
Develop a scalable environmental design system integrating digital and physical interfaces. Focus on motion design, large-format visibility, and real-time adaptability to support rapid content updates during live events while sustaining immersive brand experiences throughout the venue.
THE OUTCOME
Established a new benchmark for how the Little Caesars brand could show up at the highest level of sports and entertainment. The arena opening demonstrated that the brand was capable of operating at a world-class cultural scale, earning recognition alongside the venue itself. The environmental design system and production workflows built for this project became a foundational model for how the brand approached large-format, experiential work going forward.
Branded animations featured on all screens throughout the arena during games, concerts, and live events.
Directed content for the “Jewel”, a 600-foot continuous display visible from both the interior and exterior of the arena.
Established new workflows across all digital display systems and optimized placement with engineers and production teams for the inaugural opening.
Little Caesars Global Headquarters
Creative Director & Multidisciplinary Designer
OVERVIEW
Selected by executive leadership to lead the design and development of immersive brand and museum-style experiences for Little Caesars’ Global Headquarters in Detroit. Partnered with architects, historians, and ownership to translate brand history into a physical experiential environment.
THE CHALLENGE
Design environmental graphics, experiential systems, and large-scale branded installations that transform company heritage into engaging, physical storytelling experiences.
THE STRATEGY
Translate the brand’s history into visual storytelling, design immersive museum-style installations, and integrate digital and interactive experiences. Ensure consistency across multiple interior environments while balancing education, engagement, and authentic brand expression.
THE OUTCOME
Established a scalable environmental brand system that translates Little Caesars’ identity into a cohesive physical experience. The headquarters now functions as both a workplace and a brand showcase, aligning internal culture with external perception through immersive storytelling and design.
INTERACTIVE DIGITAL DISPLAY DESIGN
Directed end-to-end UX/UI strategy and design for an interactive touchscreen experience, developing sitemaps, user flows, and wireframes to bring the Ilitch family history and employee recognition to life.
PIZZA INGREDIENTS VIDEO & DISPLAY
Produced and directed video content and displays highlighting key ingredients (dough, sauce, cheese), including concepts, storyboarding, and full production. Videos featured within displays and for media purposes.
EXTERIOR SIGNAGE
Collaborated with ownership for reviews and revised through approval. Partnered with fabricators and builders to ensure final scale, proportions, and brand application were executed accurately in the built environment.”Led concept development and design for exterior signage at Little Caesars’ global headquarters. Collaborated with ownership through review and approval, then partnered with fabricators and builders to ensure final scale, proportions, and brand application were executed accurately in the built environment.
DISPLAYS
Led concept development and production of large-scale interactive displays and branded graphics throughout headquarters, shaping a cohesive brand experience.
CUSTOM BRANDED PLANTERS
Designed branded planters and signage for headquarters' outdoor patio garden, including concept development, graphic design, and production coordination with manufacturers to ensure accurate fabrication and installation.
"PROJECT DETROIT"
Developed branded billboards, truck graphics, and merchandise concepts to increase brand visibility and presence throughout the Detroit market as part of the new global headquarters development.
Little Caesars App & Website
Lead UI/UX Designer
OVERVIEW
Selected to help lead the design and development of Little Caesars’ first mobile app and online ordering platform, bringing the brand into digital commerce and creating a seamless ordering experience across mobile and web.
THE CHALLENGE
Little Caesars lacked a cohesive digital ordering experience, which limited the brand’s ability to compete in an increasingly mobile-first, on-demand market. The challenge was to design a scalable, user-friendly platform that could support high-volume transactions while maintaining the brand’s simplicity and speed.
THE OUTCOME
Successfully launched Little Caesars’ first digital ordering platform, establishing a scalable foundation for online and mobile commerce.
Enabled a more seamless customer experience while supporting high-volume usage across a national footprint.
Contributed to the brand’s transition into a more digitally driven customer experience model.
THE STRATEGY
We approached the platform as a unified digital ecosystem, aligning mobile and web experiences under a consistent UX framework.
The focus was on simplifying the ordering flow, reducing decision friction, designing for speed and clarity, and ensuring scalability across thousands of locations.
I partnered closely with developers and engineers to guide implementation, participated in testing and iteration to refine usability, and stayed hands-on throughout the product lifecycle.
Little Caesars National Marketing
National Social Media Manager & Multidisciplinary Designer
OVERVIEW
Promoted to lead the development of Little Caesars’ national social media presence, launching the brand’s first paid social campaigns and building a scalable content and engagement strategy across platforms.
THE CHALLENGE
The brand lacked a unified national social media strategy and brand voice, and had not yet leveraged paid social at scale, which limited reach, engagement, and digital ordering growth.
THE STRATEGY
Establish a unified national voice, launch multi-million- dollar paid social campaigns, and use partnerships and user-generated content to drive engagement.
I also built scalable content and community systems, partnered with legal teams, and rolled out social media standards and strategies across all U.S. franchises.
THE OUTCOME
Drove record engagement and audience growth while increasing online ordering through national social campaigns. Established a scalable social media system that aligned brand voice, improved responsiveness, and enabled consistent execution across platforms and franchise locations.
CROSS-PROMOTIONS
Developed cross-promotional campaigns with Disney, Warner Bros., WWE, NASCAR, national influencers, and celebrities.
PRETZEL CRUST VIRAL TEASER CAMPAIGN
Led the development of viral Pretzel Crust Pizza campaign strategy to tease and launch the fan favorite product, driving anticipation, engagement, and online conversation ahead of release.
OTHER HIGH-PERFORMING SOCIAL CONTENT
Concepted and produced high-impact social content that leveraged cultural relevance and real-time insights to drive engagement and audience growth. These posts outperformed baseline metrics and informed broader content strategy across national campaigns.
NCAA TOURNAMENT VIDEO
Shot and produced a rapid-response video campaign tied to a historic NCAA Tournament upset, supporting a national “Crazy Happened” giveaway promotion. Leveraged real-time cultural relevance to drive engagement at scale, with content featured across major news and media channels.