Cirba Solutions
Creative Director
OVERVIEW
Following the merger of several battery recycling companies, Cirba Solutions was created as a unified brand focused on North America’s circular battery supply chain. Formed through the integration of Heritage Battery Recycling, Retriev Technologies, and Battery Solutions, the company required a clear identity and digital presence that reflected its scale and technical expertise. Led the naming, brand identity development, and rollout across all channels, establishing a cohesive foundation for the new organization.
THE CHALLENGE
The merger brought together multiple legacy brands, each with its own identity, voice, and customer base. The new brand needed to communicate complex technical services clearly, unify distinct organizational cultures, and support a modern digital presence that could scale with the business. The process also required alignment across a large group of stakeholders from each organization.
THE STRATEGY
Led a structured brand transformation process, guiding internal teams and refining all creative output to ensure a cohesive identity. Developed the company name and visual foundation, then translated those elements into a unified brand system through executive and stakeholder review. Built a comprehensive brand guidelines document and asset library to support consistent use across all communications and channels.
THE NAME
The transformation began with naming. Developed the name Cirba Solutions to reflect circularity within the battery lifecycle and the company’s role in a closed-loop supply chain. The name unifies the legacy organizations under a single identity while signaling technical expertise and forward direction.
THE OUTCOME
Delivered a complete brand transformation that unified three legacy organizations under a single identity. Defined the company name, visual system, and brand foundation used across all communications and channels.
The work established a clear, scalable brand platform that supports Cirba Solutions’ position in battery recycling and the circular energy space, while aligning internal teams, stakeholders, and customers under one cohesive brand.
