Origin Sparkling Water
Studio Manager & Lead Producer
OVERVIEW
Led production on an interactive WebAR experience that turned cocktail and mocktail creation into a guided, digital experience using Origin Sparkling Water. The activation allowed users to explore recipes, learn techniques, and create drinks directly from their mobile device with no app required.
Built on Blippar’s WebAR platform, the experience connected product, content, and interaction into a single, accessible format deployed across social, digital campaigns, and the brand’s website.
THE CHALLENGE
In a saturated sparkling water category driven by static lifestyle content, Origin needed a more engaging way to demonstrate product versatility.
The experience needed to educate consumers and aspiring mixologists on cocktail and mocktail creation in a format that was intuitive, interactive, and accessible without requiring an app download.
THE STRATEGY
Led production and execution of a WebAR experience from concept through delivery. Managed pre-production planning, including sourcing talent and stylists, and directed on-set production to capture content designed specifically for interactive use.
Oversaw end-to-end production, including budgets, vendors, timelines, and client collaboration. Structured content and user flow to support an intuitive, step-by-step experience that translates product features into clear, actionable recipes.
THE OUTCOME
Launched an interactive brand experience that connected product with digital storytelling, allowing users to engage directly with the brand through guided cocktail and mocktail creation.
The experience increased engagement across social and digital channels and positioned Origin as a brand focused on interactive content and user-driven experiences.
