Eastern Market Brewing Company
Senior Graphic Designer
OVERVIEW
Developed packaging concepts and visual direction for Eastern Market Brewing Company, translating the brand’s Detroit roots, craft focus, and community-driven identity into a cohesive visual experience.
The work explored how local culture and storytelling could inform product design, creating concepts that connect brand identity with shelf presence.
CONCEPT 1: BLUE COLLAR HERITAGE
Interprets blue-collar culture through a premium beer concept inspired by vintage labor union posters. Bold typography and graphic elements reference Detroit’s industrial history, highlighting craftsmanship, grit, and pride in everyday work.
CONCEPT 2: INDULGENCE
Reframes caviar as a symbol of luxury within an accessible craft beer concept. A textured pattern of golden hops mimics the look of caviar, reinforcing the IPA’s bold character while maintaining a balance between premium design and everyday appeal.