Coleman Battery Generators
Creative Director & Account Manager
OVERVIEW
Led creative direction and go-to-market execution for the Coleman Voyager portable battery generator line, launching a new product category within the Coleman portfolio. The scope included brand identity, packaging, ecommerce content, and retail-ready digital experiences designed to simplify complex product features for everyday consumers.
Served as creative lead and account manager, overseeing delivery from concept through launch.
THE CHALLENGE
As Coleman expanded into portable battery-powered generators, the Voyager line required a clear product identity and go-to-market strategy to compete in a complex category. The outcome needed to communicate power output, portability, and multi-device charging in a way that was easy to understand while resonating across different consumer use cases.
THE STRATEGY
Translate technical product features into clear, persona-based messaging. Build a scalable content system for ecommerce product pages across The Home Depot, Lowe’s, and Amazon, supporting multiple SKUs and configurations. Establish a consistent visual identity across packaging, product, and digital shelf content to position Voyager as a reliable portable power solution for outdoor, travel, and emergency use.
THE OUTCOME
Delivered a complete product launch system supporting multiple Voyager models and configurations, including brand identity, packaging, ecommerce content, marketing assets, and brand standards. The work resulted in a clear, consumer-focused product experience that communicates technical performance and supports expansion across SKUs, retail platforms, and digital channels.
