HoMedics & Sharper Image
Packaging & Experiential Designer
OVERVIEW
Designed retail packaging, merchandising displays, 3D mockups, and CES brand experiences for wellness and consumer electronics product lines distributed at Target, Walmart, Bed Bath & Beyond, Macy’s, and The Home Depot. Developed brand identities and standards for health and wellness products, partnering with product, marketing, and manufacturing teams to deliver production-ready, retail-compliant designs.
THE STRATEGY
Establish a unified brand system across packaging and retail displays to improve consistency and shelf presence. Develop planogram-driven merchandising concepts to support product placement and visibility, while aligning packaging, display, and brand standards across all retail environments.
THE CHALLENGE
The weight management product line lacked visual cohesion across packaging and in-store merchandising. The work required redesigning an entire product category while adhering to structural die-lines and retailer requirements, ensuring consistency from shelf packaging through in-store displays.
THE OUTCOME
Developed production-ready packaging and display systems from manufacturer die-lines, partnering with product designers and vendors to ensure structural integrity, brand alignment, and accurate execution from concept through production. Supported product launches across national retail partners including Target, Walmart, and Bed Bath & Beyond.
WEIGHT MANAGEMENT PACKAGING & DISPLAY REBRANDING
Led the rebranding of HoMedics’ weight management category, redesigning packaging and in-store merchandising displays to create a cohesive brand presence across retail environments.
Developed planogram-driven display concepts for Bed Bath & Beyond and other national retailers, improving product placement, visibility, and shopper engagement.
CONSUMER ELECTRONIC SHOW (CES) DISPLAYS & BRAND EXPERIENCES
Designed custom displays and large-format graphics for the Consumer Electronics Show (CES), supporting the brand’s booth presence. Partnered with vendors to ensure image quality, legibility, and proper integration within the booth environment.
PRODUCT PACKAGING & DISPLAYS
Designed packaging and displays using manufacturer dielines, collaborating with product engineers and vendors to develop 2D and 3D mockups for internal and retailer review. Established brand standards and created printed instruction booklets to support new product development.
PROTOTYPE PACKAGING DESIGN
Designed packaging and 3D mockups for retailer and leadership review, partnering with product engineers to evaluate structure, layout, and brand alignment prior to production.
