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Kia America Training Catalog
Senior Graphic Designer
OVERVIEW
Developed creative concepts for the Kia University annual training catalog, a key internal publication supporting employee education across the organization.
Designed a flexible cover system that could adapt year over year while maintaining a consistent visual identity across print and digital communications.
THE OUTCOME
Created a series of concept directions that represent Kia’s workforce, incorporating imagery from Sales, Service, Parts, and Technician roles to highlight the people behind the brand.
The system was designed for reuse across future editions, supporting consistency while allowing for variation across internal communications.
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